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While Capitalism works better than any other system in harnessing potential, there is a solid need to advance it without hampering innovation.
Compassionate Capitalism achieves this "difficult oxymoron task," taking the economic system to a much higher place.
Capitalism believes that only individual gain can drive economic activities. It appeals to the worst human vices like selfishness, promoting individualism and self-centeredness. These create an endless rat race for all, breeding crime, destroying empathy as a value, and multiplying man's inhumanity to man.
Compassionate Capitalism promotes communal gain as the secret to sustainable individual growth. CC is an economic system that anchors on public enlightenment. It educates the public that the basic safety of their prosperity lies in the wellbeing of their neighbours and that the joy of the harvest is best experienced when shared by a community of people.
Capitalism seeks to inspire man's greatest capacity by pointing to the pursuit of the highest aspirations. These aspirations become unreachable for most people, creating frustration, depression, disillusionment, and a total lack of satisfaction with life. Pursuing these mostly unfounded highest aspirations leads to the worst display of human vices: greed, envy, exploitation, fraud, corruption, deception, oppression, anger, hate, murder, and every other horrific trait known to man.
Compassionate Capitalism believes in and promotes the satisfaction that comes from contentment as a more sustainable catalyst to inspire man to strive. Contentment goals are much easier to achieve, giving the individual a sense of value and the desire to continue participating in the economic system. Contentment also significantly reduces the use of vices, bringing more peaceful societies where love triumphs over hate.
Capitalism thrives on "make believe" and the creation of wants through needless innovations backed by endless commercials and marketing schemes. This leaves consumers feeling exploited, deceived, and abused by the communication channels and brands they trusted. The creation of wants also creates gross inequality in access to basic needs as consumer priorities become twisted, abandoning essentials for luxuries.
Compassionate Capitalism calls for focus by all participants, from producers to communicators and consumers, on increasing access to basic human needs and living standards. CC advocates for empathy driven innovations, need centered solutions, and informative communication messages through public education that empowers the consumer. CC also measures corporate value by impact in increasing access to basic needs.
One of the worst effects of Capitalism on humanity is the doctrine of maximizing profits to the detriment of everyone, from consumers to the government. It should be enough to make a profit, but maximizing profits brings out all the vices a corporation can exhibit, from deception to exploitation and everything in between.
Compassionate Capitalism avoids this very myopic view. It believes the most significant investment a corporation can make is in the consumer because the corporation needs the consumer to earn more tomorrow. This ideology, borrowed from nature in "grazing and then milking the cow," promotes the revolutionary concept of "Investment Points." These are discounts on product purchases issued by producers. They can be used on the Compassionate Capitalism Investments platform to invest in commercial projects for financial returns or in career advancement through payment for training and certificates to earn.
The government is the greatest victim of the pure capitalist system. Countless governments have been toppled or lost credibility with their citizens because of the menace of Capitalism in their societies. Producers' nefarious and exploitative activities leave the public in financial ruins. At the same time, producers work with the media, which they mostly own, to assign blame to the government. Producers' endless tax evading schemes also starve governments of much needed public investment funds. This causes failure in public service delivery by governments and leads to citizens' outcry.
Compassionate Capitalism acknowledges the very influential position and power of corporations in the wellbeing of the public, hence promoting more responsible work on these issues. This comes from the belief that only corporations which take responsibility for the wellbeing of market participants have a long term future in that market.